Per the email sent out from Google:
Hello Lazy Money Guy,
This is to inform you about the upcoming transition from Screenwise Trends Panel to the new Cross Media Panel. This transition should be seamless and any accrued rewards balance will be carried forward automatically. We hope to provide you with a simpler and richer overall experience within Cross Media Panel that ensures your continued satisfaction for participating in this online panel.
You do not have to take any steps in order to support this transition. You will be notified by email within the next few weeks once the transition has taken place, along with additional details on how to access your account on the new panel website. Once you have received the transition email, you will be able to sign-in with your existing Screenwise Trends Panel account credentials to access your information, including your rewards balance. Shortly after the transition, the old Screenwise Trends Panel site will be shut down.
Intuitive Membership Portal
The new Cross Media Panel panelist portal will allow you to quickly access all relevant information such as membership status and rewards balance from a single screen. The panelist portal will also be optimized to be viewable through your mobile device!
More Redemption Options and Less Waiting
We will also offer an expanded set of merchants from which you can choose to redeem your rewards. The simple to use redemption interface (shown below) will enable ordering of e-Gift cards within hours rather than weeks.
Over the next few weeks, expect to hear more from us as we complete the transition from Screenwise Trends Panel to Cross Media Panel. Thank you for helping improve the products we build by participating in this program.
– Cross Media Panel Team
I will post updates as they come about this transition and what it means.